CRM: How the CRM Interface Works

The CRM section in Fenlora allows you to manage your customer base, analyze behavior, segment audiences, and prepare targeted actions such as push notifications or promotions.

The interface is flexible and fully customizable — you can adjust the table view, choose which data to display, apply filters, and quickly find specific customers.

By default, the CRM table displays a basic set of customer data such as:

• Card number
• Username
• Phone

📌 By default, the CRM looks like this. You can customize this page by clicking the gear icon.

To customize the CRM table:

1. Click the gear icon in the top-right corner of the table.
2. The Column settings window will open.

Here you can:

• Add new columns
• Remove existing columns
• Reorder columns using drag & drop

You have access to 21 CRM fields that you can use to customize your CRM view, including:

• Card number
• Username
• Phone
• Email
• Address
• Registration date
• Date of birth
• Days since first purchase
• Days since last purchase
• Points
• Spent points
• Received points
• Stamps
• Purchased goods
• Total orders
• Total spent
• Wallet
• Notifications
• Activity status
• Average receipt

Click Save or Save and close to apply changes.

To add a new column:

1. Open Column settings
2. Click + Add
3. Select the desired field from the dropdown
4. Save your changes

The table will instantly update with the new column.

You can sort data directly from the column header.

For example:

• Click Points to sort customers by bonus balance
• Use A–Z or Z–A sorting where available

This is useful for quickly identifying:

• High-value customers
• Low-activity users
• Customers with zero or high balances

Each column supports filtering.

Example: Filtering by Points

You can use filters such as:

• if points = 100
• if points are less than 100

Steps:

1. Click the filter icon in the Points column
2. Choose the condition (=, <, >)
3. Enter the value
4. The table will update automatically

This allows you to segment customers precisely for marketing actions.

After applying filters and selecting customers:

• Click Save audience

The audience can later be reused for:

• Push notifications
• Promotions
• Targeted campaigns

From the CRM toolbar, you can also:

• Send push notifications
• Import customer data
• Export CRM data

These tools help you work with your customer base outside Fenlora or launch campaigns instantly.

The CRM is not just a customer list — it is a control center for your loyalty program.

With Fenlora CRM you can:

• Understand customer behavior
• Segment audiences based on real data
• Identify loyal and inactive customers
• Launch personalized promotions
• Increase repeat visits and average spend

All actions are data-driven and require no manual calculations.