Automate loyalty programs for your café, coffee house or restaurant
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Creating Your First Push Notification

Push notifications are one of the most powerful tools in your account. They appear directly on your customer’s phone screen — meaning you stay visible at exactly the right moment.

With push notifications you can:
  • remind customers about your café,
  • announce promotions,
  • bring guests back with a single message.
And the best part? You don’t need to be a marketer to use them.

In this guide, you'll learn:
  • how to send your first push notification,
  • which settings to configure (audience, filters, timing),
  • and what kind of text works best.

4 Tips for an Effective Notification

  1. Keep the tone friendly – write as if messaging a regular guest.
  2. Give a reason to visit – don’t just inform, invite.
  3. Add value – bonuses, gifts, or personalized perks.
  4. Keep it short – 1–2 lines are ideal.
Important: Before sending your first notification, make sure you have at least one cardholder in the system. Without recipients, the message will not be delivered.

Recommended First Message

We suggest welcoming the customer with a warm, value-driven message. Example:
[name] Make Mother’s Day special! Reserve a table today — Mom enjoys a free dessert 💕

The placeholder [name] will automatically insert the customer’s name.

How to Create a New Push Notification

Go to Push notifications in the left menu.
Then click Create.
A new window will open — follow these steps:

1. Audience selection

Open the Audience dropdown.

You can target:
  • all customers,
  • only women or men,
  • specific holiday segments (e.g., Mother’s Day),
  • students,
  • active customers,
  • inactive customers,
  • or any custom groups.
  • To send to everyone, choose Send to all recipients.

2. Send type

Choose Send as soon as possible to deliver immediately or schedule a specific date & time for later delivery.
Scheduling helps you prepare holiday or promo messages in advance.

3. Message text

Inside the message editor you can:
  • add emojis,
  • enable automatic translation (icon with “A”),
  • insert personalization variables such as
  • [name], [age], [balance], [discount].
These placeholders help create personalized messages for each recipient.

4. Create the notification

After filling all fields, click Create.
Your notification will appear in the table with the status:
  • Pending — waiting to be sent
  • Delivered fully (1/1) — successfully delivered (numbers show how many recipients received it)

How Automatic Translation Works

When the auto-translate icon is active, the system displays the message in the recipient’s phone language.
For example:
  • You write the text in English.
  • The customer's phone is set to Spanish.
The message will automatically be shown in Spanish.

Click the language icon to turn translation on or off.

Sorting Notifications

You can sort notifications by:
  • Period
  • Card layout
  • Promotion
This helps you review which notifications were sent, when, and how many customers received them.
Notifications sent automatically through promotions can also be filtered using the Promotion filter.

5 Push Notification Ideas for Cafés & Restaurants

1. Personal Invitation
“Hey Joy 🌿 We haven’t seen you in a while! Coffee & croissant for just 50 points today. Drop by!”
Segment: customers absent for 14+ days

2. Special Day Greeting
“☕ Happy Coffee Day! Here’s 30 bonus points for your favorite latte.”
Use case: holidays or special themed days

3. New Menu Item
“🔥 Our new menu is here! Want to try the spicy miso eggplant? Dessert is on us for first-timers!”
Segment: active customers in the last 30 days

4. Encourage Repeat Visits
“We loved having you here! Come back before Friday — your drink is on us! 🌟”
Segment: customers with only 1 visit

5. Weather-Based Message
“Cloudy today? Warm up with our ginger tea — enjoy 25 bonus points 🌧️”
Use case: rainy days or slow mornings

Conclusion

Creating your first push notification is simple.
Set it up once — and the system works for you automatically.
Stay connected with your guests, reach them at the right moment, and increase return visits with smart, personalized messaging