Automate loyalty programs for your café, coffee house or restaurant
Your personal loyalty wallet. Download on Google Play!
Dashboard and Key Performance Indicators
The dashboard is your main control center where all key performance indicators (KPIs) for your business are visualized.
Here, you can:
Here, you can:
- view loyalty, sales, and audience analytics
- rearrange widgets to match your workflow
- customize the panel based on your business needs
How to Use the Dashboard
1. Side menu
Click the hamburger icon to open or collapse the left menu.
2. Branch selection
Click All stores to open the dropdown and choose a specific branch of your restaurant chain. The dashboard will then display data only for that location.
Click the hamburger icon to open or collapse the left menu.
2. Branch selection
Click All stores to open the dropdown and choose a specific branch of your restaurant chain. The dashboard will then display data only for that location.
3. Adding widgets
Click Add to open the widget library. You can browse available reports and add any widget to your dashboard.
4. Date filter
Select the date range you want to analyze:
Today, Yesterday, Week, Month, Year, or a custom range.
You can also choose the level of detail:
By day, By week, By month.
Click Add to open the widget library. You can browse available reports and add any widget to your dashboard.
4. Date filter
Select the date range you want to analyze:
Today, Yesterday, Week, Month, Year, or a custom range.
You can also choose the level of detail:
By day, By week, By month.
5. Personalizing the dashboard
You can:
You can:
- Delete or move widgets
- Refresh the dashboard using the reload icon
Main Metric Categories
Widgets are grouped into the following categories:
Sales
Points (Bonus) System
Financial Indicators
Customer Return / Retention
Audience Segments
Examples: Women, VIP customers, loyal customers, active users, etc.
Demographics
Notifications
Sales
- Receipts
- Average check
- UTM sources
Points (Bonus) System
- Earned points
- Spent points
- Expired points
Financial Indicators
- Revenue
- ARPU (average revenue per user)
- ARPPU (average revenue per paying/active user)
Customer Return / Retention
- All users
- Active users
- Retention rate (RR)
- Frequency of repeat purchases
- Customer lifecycle
Audience Segments
Examples: Women, VIP customers, loyal customers, active users, etc.
Demographics
- Age
- Gender
- Operating system (Android/iOS)
Notifications
- Push delivery rate
- Campaign effectiveness
Metric Explanations
- Receipts – Number of transactions made using the loyalty card.
- Average check – Average spending per purchase (revenue ÷ receipts).
- UTM source – Shows which UTM links brought users to install the loyalty card.
- Earned points – Total points earned during the selected period.
- Spent points – Total points redeemed during the selected period.
- Expired points – Points that expired without being used.
- Revenue – Total income from customers using the loyalty card.
- ARPU – Revenue divided by all users.
- ARPPU – Revenue divided by active users.
- Active users – Users who made at least one purchase during the selected period.
- All users – Everyone who installed the card.
- Retention rate (RR) – Percentage of customers who return (monthly). A high RR means a strong loyalty base.
- Repeat purchase frequency – How often customers return and make additional purchases.
- Customer lifecycle – How long a user stays active in the system (e.g., 14 days, 1 month, 6 months).
- Audience segment – A manually created user group (e.g., Students, Women, VIP).
- Age – Taken from the registration form.
- Gender – Male, female, other, or not specified.
- Operating system – Android, iOS, or other.
- Push delivery rate – Percentage of push notifications delivered successfully.
- Campaign effectiveness – Number of purchases made after a promotional message.