Automate loyalty programs for your café, coffee house or restaurant
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Loyalty Programs: Types and Which One Fits Your Business?
Loyalty programs are one of the most effective ways to bring customers back, increase average spend, and build long-term relationships. However — there is no one-size-fits-all solution.
The right program depends on factors like customer behavior, purchase frequency, and average check size.
Fenlora’da sadakat programları iki ana kategoriye ayrılır:
The right program depends on factors like customer behavior, purchase frequency, and average check size.
Fenlora’da sadakat programları iki ana kategoriye ayrılır:
Bonus-Based Programs
1. Cashback
A percentage of each purchase is returned as bonus value.
2. Discounts
Instant price reductions on selected items.
3. Happy Hours
Special prices during specific hours (e.g., 4–6 PM).
4. Buy 1 Get 1 (1+1)
Perfect for beverages or snack-based concepts.
5. Digital Stamp Cards
After a set number of purchases, the customer receives a free item.
6. Yellow Tag Sale
A temporary special-price offer for selected products.
A percentage of each purchase is returned as bonus value.
2. Discounts
Instant price reductions on selected items.
3. Happy Hours
Special prices during specific hours (e.g., 4–6 PM).
4. Buy 1 Get 1 (1+1)
Perfect for beverages or snack-based concepts.
5. Digital Stamp Cards
After a set number of purchases, the customer receives a free item.
6. Yellow Tag Sale
A temporary special-price offer for selected products.
Automated Scenarios
1. Birthday Bonus
A free dessert, drink, or reward on the customer’s birthday.
2. Welcome Bonus
A reward after the first visit — ideal for encouraging the second purchase.
3. Customer Win-Back Program
Customers who haven’t visited for a while receive a personalized message or offer.
4. Custom Events
Seasonal promotions, holidays, Mother’s Day, special weekends, etc.
A free dessert, drink, or reward on the customer’s birthday.
2. Welcome Bonus
A reward after the first visit — ideal for encouraging the second purchase.
3. Customer Win-Back Program
Customers who haven’t visited for a while receive a personalized message or offer.
4. Custom Events
Seasonal promotions, holidays, Mother’s Day, special weekends, etc.
Recommended Programs by Business Type
Below are the most effective options for different types of businesses:
1. Premium Restaurant
High average check, low visit frequency.
Recommended programs:
Low check, high frequency — strong loyalty potential.
Recommended programs:
Social, group-based repeat visits.
Recommended programs:
Quick consumption, neighborhood loyalty.
Recommended programs:
1. Premium Restaurant
High average check, low visit frequency.
Recommended programs:
- 10% off purchases over $350
- Birthday bonus
- Personalized celebration messages
- VIP surprise menu items
Low check, high frequency — strong loyalty potential.
Recommended programs:
- Buy 6 coffees, get 1 free (Digital Stamp Card)
- 2% cashback per purchase
- 100-point welcome bonus
- Win-back message after 3 weeks of inactivity
Social, group-based repeat visits.
Recommended programs:
- Happy Hour pricing (5–7 PM)
- Buy 1 Get 1 beer offers
- Free hookah on the 7th visit
- Birthday + 15% discount
Quick consumption, neighborhood loyalty.
Recommended programs:
- Buy 9, get the 10th free
- 5% cashback
- $3 welcome bonus after the first order
- Geo-targeted push notifications for nearby customers
Fenlora lets you build all these program types quickly, flexibly, and in a fully automated way.
In the next articles, you’ll learn how to set up each program step by step
In the next articles, you’ll learn how to set up each program step by step