Return Customer: How to bring inactive customers back with bonus points

The Return Customer scenario is designed to automatically re-engage guests who haven’t visited your venue for a long time. You define the period of inactivity, and the system sends a push notification with bonus points that motivate the guest to return.

This type of promotion works especially well for cafés, restaurants, and retail businesses with repeat customers.

Here you need to:

• Enter the promotion name (for example, Return customer).
• Select the loyalty card the promotion will be applied to.
• Choose Loyalty program → Scenarios.
• Select the Return customer promotion type.
• Set the promotion period:
• Indefinitely — if you want the scenario to work continuously, or specify exact dates if the campaign is limited in time.

After filling in the basic information, click Continue to proceed.

On the Promotion terms screen, you define when the guest is considered inactive and what reward they will receive.

Here you can:

• Specify the number of inactive days (for example, 30 days).
• Set the delivery time for the push notification.
• Choose the type of accrual:
• Bonus points,
• Discount,
• or Gift item.

If you select Bonus points:

• Enter the number of bonuses (for example, 200).
• Set the bonus expiration period (for example, 3 days).
• Write a push notification text, making sure to clearly mention: the bonus amount, how long it is valid, and a clear call to action.

Example message:

Once the promotion is created, it will appear in the Active promotions section.
From here you can:

• View promotion details,
• Pause the promotion if needed,
• Copy it to create a similar campaign,
• Archive it when it’s no longer relevant.

The system will automatically track inactive guests and send the push notification once the specified inactivity period is reached — no manual actions required.

The Return Customer promotion helps you bring back guests who have stopped visiting your venue without spending extra time on manual follow-ups.

This promotion is useful because it:

• Automatically re-engages inactive customers without staff involvement.
• Creates a clear reason to return by offering a tangible reward.
• Works on autopilot once configured.
• Helps reduce customer churn and increase repeat visits.
• Allows you to control costs by setting bonus amounts and expiration periods.