Custom Event: How to Launch a One-Time Promotion for Any Date

Custom Event is one of the fastest and most flexible ways to launch a promotion for a specific date or period.
This type of promotion is ideal when you need a quick marketing action without building a long-term loyalty rule.

• a new branch opening,
• public holidays,
• themed days (e.g. International Coffee Day),
• short-term sales or special campaigns.

For example: “30% off for everyone on Coffee Day” or “Grand opening — special discount for 7 days”.

Here you:

• enter the promotion name (for example: Coffee Day or Grand Opening),
• select the loyalty card the promotion applies to,
• choose Scenarios as the loyalty program type,
• select Custom event as the promotion type,
• set the promotion period (start and end dates).

This allows you to run the promotion only during the selected dates, which is perfect for limited-time offers.
Once the basic settings are complete, click Continue.

On the Promotion terms screen, you configure how the promotion works for customers.
Here you can:

• choose the type of accrual:
• discount,
• bonus points,
• or gift item,
• define the discount size (for example, 25% or 30%),
• set the expiration period for the offer,
• write a push notification text.

The push notification should clearly explain:

• what the customer receives,
• how much the benefit is,
• how long the promotion is valid.

Example:

After saving, the promotion appears in the Active promotions section.
From here you can:

• view promotion details,
• pause the promotion if needed,
• copy it for future use,
• or archive it after the campaign ends.

This makes Custom Events easy to reuse for future holidays or special occasions.

Custom Events are perfect when you need:

• speed — setup takes just a few minutes,
• flexibility — any date, any offer,
• control — clear start and end dates,
• strong engagement — limited-time urgency drives visits.

They work especially well when combined with push notifications and short promotional windows.