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Birthday Bonus: How to Set Up an Automated Birthday Gift for Your Customers
Birthday promotions are one of the most effective loyalty tools. They work automatically, feel personal, and bring customers back to your café without additional advertising costs. With Fenlora, you can launch a birthday bonus once — and it will keep working for you all year long.
Below is how the Birthday Bonus promotion works inside Fenlora and why it’s worth using.
Below is how the Birthday Bonus promotion works inside Fenlora and why it’s worth using.
Basic: Creating a Birthday Promotion
In the Basic section, you define the foundation of your birthday campaign.
Here you:
“I want to automatically reward customers on their birthday.”
Here you:
- Set the promotion name (for example, Birthday).
- Select the loyalty card the bonus will be applied to.
- Choose Scenarios as the loyalty program type.
- Select Birthday Bonus as the promotion type.
- Set the promotion period (usually Indefinitely so it runs automatically every year).
“I want to automatically reward customers on their birthday.”
Promotion Terms: Gift, Timing, and Message
The Promotion Terms screen is where the magic happens.
Here you configure:
This is crucial. A good birthday message should feel warm, personal, and motivating.
Example:
Here you configure:
- When the notification is sent (for example, 3 days before the birthday).
- Delivery time for the push notification.
- Type of reward:
- bonus points,
- discount,
- or a gift item (most popular option for cafés).
- Product group or specific product (for example, desserts or a favorite cake).
- Validity period (e.g. the gift is valid for 3 days).
This is crucial. A good birthday message should feel warm, personal, and motivating.
Example:
🎉 Happy Birthday, [name]! We’ve prepared a special gift just for you — your favorite dessert for free 🍰 Claim it within 3 days!
A well-written message increases redemption rates and turns a simple bonus into a real emotional connection with your brand.
Active Promotions: Managing Your Birthday Campaign
Once saved and started, your birthday promotion appears in Active Promotions.
From here, you can:
From here, you can:
- View promotion details.
- Pause or archive the campaign.
- Duplicate it for another card or branch.
- checks customer birthdays,
- sends notifications,
- applies the reward at the checkout.
Why Birthday Bonuses Work So Well
Birthday promotions are powerful because they:
- feel personal, not promotional,
- increase return visits,
- boost emotional loyalty,
- work fully automatically.
Best Practices for Cafés
- Offer a free dessert or drink, not a complex discount.
- Keep the validity short (2–5 days) to create urgency.
- Use friendly, human language in messages.
- Combine birthday bonuses with stamps or cashback for even higher retention.
With Fenlora, birthday promotions are not just a feature — they’re a long-term loyalty strategy that strengthens your relationship with customers and brings them back exactly when emotions matter most