Stamps: How to Create a “Sixth Coffee Free” Campaign

A stamp-based loyalty program is one of the most effective and familiar mechanics for cafés. Customers clearly understand the value: buy coffee several times and get one for free. This simplicity increases repeat visits and builds a strong habit of returning to your café.

In this guide, we’ll show you how to create a “Sixth coffee free” campaign using the Stamps promotion in Fenlora.

Stamp promotions work especially well for cafés because:

• customers easily understand the reward logic;
• stamps motivate repeat purchases;
• the reward feels tangible and valuable;
• the campaign can run indefinitely without manual control.
• This type of promotion is ideal for daily products like coffee, tea, or desserts.

Here you need to:

• enter the promotion name (for example, 6th Coffee Free);
• select the loyalty card the promotion will be linked to;
• choose Stamps as the promotion type;
• define the audience (for example, All clients);
• set the promotion period — most cafés choose Indefinitely for classic stamp campaigns.

After completing the basic settings, continue to configure the promotion rules.

The Promotion terms screen allows you to define how stamps are earned and how the reward works.
Promotion hours. You can choose:

• Always — stamps are collected at any time, or
• Specify manually — stamps are collected only on selected days or hours.

Promotional itemsSelect which products participate in the stamp campaign.
For a “Sixth coffee free” promotion, this is usually all coffee drinks.
Number of stampsSet the number of stamps required to receive a reward.
For example:

• 5 stamps collected → the 6th item is free.

Stamp processing rulesChoose how stamps are counted when multiple items are purchased, for example Cheapest.

In the card builder, you can see in real time how your stamp card looks.
You can also create a branded loyalty card by:

• selecting ready-made backgrounds or uploading your own images;
• using ready-made stamp icons or uploading custom icons.

This helps your digital stamp card fully match your café’s brand style. Once all settings are complete, save the promotion.

After saving and starting the campaign, it appears in Active promotions.
From this screen, you can:

• view promotion details;
• pause the campaign if needed;
• copy the promotion to create a similar one;
• archive the promotion when it is no longer needed.

This section allows you to manage all active stamp campaigns in one place without recreating them from scratch.