Yellow Tag Promotion: How to Launch and Manage a “Yellow Price” Campaign

The Yellow Tag promotion is a powerful pricing tool designed to draw attention to specific products by offering them at a special, fixed price for a limited period of time.

It works especially well for cafés and restaurants that want to boost sales of selected items, seasonal offers, or products with high margins.

This guide explains how to set up a Yellow Tag (Yellow Price) promotion in the Fenlora dashboard step by step.

A Yellow Price promotion allows you to:

• Select specific products
• Assign a special price to each of them
• Run the promotion for a defined period
• Exclude these products from other loyalty mechanics if needed
• Customers clearly see that these items are part of a special offer, which increases attention and purchase intent.

On the Promotion terms tab:

1. Click Add items.
2. Search for products in your catalog.
3. Select the products that will participate in the Yellow Tag promotion.
4. Click Add.

Only the selected products will be included in the campaign.

After adding products:

1. Enter a Yellow price for each product individually.
2. Make sure the price is lower than the regular price to create a clear value for the customer.
3. Review all prices carefully.

Each product can have its own special price.

Save and Start the Promotion

1. Click Save.
2. You will see a confirmation screen that the promotion has been saved.
3. Click Start promotion to activate it.

Go to Active promotions to:

• View the promotion details
• Pause the promotion
• Copy it to create a similar campaign
• Archive it when it ends

All actions are available via the three-dot menu.

Yellow Tag campaigns are effective because they:

• Create visual and psychological emphasis on selected products
• Increase sales of specific menu items
• Help control margins by setting fixed prices
• Work well with seasonal offers, new items, or slow-moving products