Happy Hours: How to Fill Your Café During Slow Hours

Happy Hours are one of the most effective loyalty tools for increasing foot traffic during slow periods, boosting revenue, and motivating customers to visit at specific times. With Fenlora, you can launch a Happy Hours promotion in just a few steps and immediately influence customer behavior.

This guide explains how to set up a Happy Hours campaign and how to use it strategically in your café.

1. Go to Promotions → Create a new promotion (from the left menu)
2. Enter the promotion name
Examples: Happy Hours, Afternoon Discount, Coffee Time Deal

3. Select the loyalty card template
This is the digital card customers use inside Fenlora Wallet.

4. Choose the distribution method
— or check “Do not take into account the methods of distribution.”

5. In the “Loyalty Program” dropdown, select: Bonuses
6. In “Promotion Type”, choose: Happy Hours

7. Choose the target audience
Most businesses select All clients.

8. Select the promotion period
Choose Indefinitely.

9. Click Continue to go to the next step.

The success of your Happy Hours greatly depends on choosing the correct time window.

10. Set the days and hours when the promotion will run

11. Choose which products the promotion applies to
Select All catalog for full-menu activation.

12. Select the type of reward
Discount or Bonus points (For Happy Hours, most cafés prefer a discount.)

13. Set the discount percentage or bonus percentage
Example: 15% discount

14. Click Save
You will see a confirmation message: The promotion has been saved.

15. Click Start a promotion
Your Happy Hours campaign is now active.

You can manage all active promotions in the Active promotions tab:

• View
• Pause
• Copy
• Archive

Happy Hours are not just a price reduction — they are a behavior-shaping mechanism that helps you optimize traffic and revenue.

• Increase foot traffic during slow hoursInstead of empty tables, you fill low-demand hours with steady visitors.
• Boost overall daily revenueEven a short promotion window can significantly increase total income.
• Attract new customersMany people try a new café only because a special offer invites them.
• Create predictable client habitsIf Happy Hours repeat daily, customers start planning their visits around them.
• Improve customer satisfactionYour guests feel rewarded, which strengthens loyalty.

⭐ Use Happy Hours only during slow periods
Do NOT discount your busiest hours — protect your peak revenue.

⭐ Promote clearly and everywhere
Use:

• Push notifications
• Table cards
• Posters at the counter
• Social media stories
• QR codes leading to your loyalty card

⭐ Keep the rules simple
Examples:

• “15% off everything, 3–5 PM”
• “Double points from 9–11 AM”
• “Buy any drink, get 1 free refill (2–4 PM)”

⭐ Track results in the Fenlora dashboard
Compare revenue and check-ins before and after launching Happy Hours.

⭐ Combine with automatic scenarios
Example:

• If a customer hasn’t visited for 10 days →
• “Come today between 3–5 PM — your Happy Hours discount is waiting!”